Checkpoint Systems

Client

Checkpoint Systems

Work

Voice & Tone

Year

2022

Copyright

Double D Creative

Credits

Creative Director: Tom Denton
Lead Designer: Lilly Parr

Brand voice and messaging development as part of a global branding project for Checkpoint Systems, a leading global manufacturer and supplier of RFID security tags and devices. To reflect their industry standing and innovative products, I created a brand voice called “The Game Changer” that embodies the qualities of a driven, forward-thinking, and industry-leading corporation. I developed the tone of voice and provided copywriting examples for Checkpoint Systems global brand guidelines.

Work

Work

Refined and decisive digital design for modern brands and businesses

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